Hot Pilates
Now I would be remiss if I didn’t put Hot Pilates in the top spot. It’s all over your feed. Hot Pilates and mat Pilates studios popping up everywhere with franchise like Studio Pilates and Pilates Addiction opening a combined 100+ studios this year alone. Your cousin’s friend just opened a studio. Your neighbor just opened a studio. We all get a studio!
Herbal Remedies
With the cost of healthcare right now, I’m noticing a lot more of us going the holistic route. From Mugwort loose leaf teas to herbal foot soaks, I’m loving the TikTok tutorials of the home remedies and “come with me to this hole-in-the-wall apothecary”. No really. Keep posting!
Toned Bodies
Okay this one’s going to sting a bit. We might have went too far on the body augmentation surgeries. I see countless surgical reversals; even Cardi B stating she’s planning to remove her BBL. Natural bodies are in and honestly, they’ve always been in. I’m happy for my young viewers who can learn to love their bodies during their generation.
K-Beauty
Korean Beauty is IN. I’m seeing beauty vloggers and influencers travel across the globe for beauty procedures like laser, injectables, and skin tightening. Visitors say it’s more cost-efficient, effective, and the customer service is top tier. I’m thinking about booking a trip for my post-partum glow-up if you know what I mean.
Science-Backed Skincare
Remember when we would use St. Ive’s Apricot Scrub to remove the top layer of our skin? Ah good times. More consumers are realizing it’s always been quality over quantity. Ingredients and formulation matters. A brand that cares about the results and not just revenue matters.
It’s only 5 months into the year. Let’s see what we can get out of the rest of the year. My guess is we all just get hotter!